Khan co-produced three films from 1999 to 2003 as a founding member of the partnership Dreamz Unlimited.^[89] After the partnership was dissolved, he and Gauri restructured the company as Red Chillies Entertainment,^[116] which includes divisions dealing with film and television production, visual effects, and advertising.^[215] As of 2015, the company has produced or co-produced at least nine films.^[216] Either Khan or Gauri are usually given production credits, and he has appeared in most of the films, either in the lead role, or in a guest appearance. Khan was involved in several aspects of the making of Ra.One (2011). Aside from acting, he produced the film, volunteered to write the console game script, dubbed for it, oversaw its technical development, and wrote the digital comics based on the film’s characters.^[217][218] Khan has occasionally done playback singing for his films. In Josh (2000) he sang the popular song “Apun Bola Tu Meri Laila”. He also sang in Don (2006) and Jab Tak Hai Jaan (2012).^[219] For Always Kabhi Kabhi (2011), which was produced by Red Chillies, Khan participated in the lyrical composition.^[220]

In addition to his early television serial appearances, Khan has hosted numerous televised awards shows, including the Filmfare, Zee Cine, and Screen Awards.^{[221][222][223]} In 2007, he replaced Amitabh Bachchan for one season as the host of Kaun Banega Crorepati, the Indian version of Who Wants to Be a Millionaire?,^[224] and a year later, Khan began hosting Kya Aap Paanchvi Pass Se Tez Hain?, the Indian version of Are You Smarter Than a 5th Grader?.^[225] In 2011, he returned to television, appearing on Imagine TV‘s Zor Ka Jhatka: Total Wipeout, the Indian version of Wipeout; scenes featuring Khan were shot at the Yash Raj Studios in Mumbai.^[226] Contrary to his earlier television anchoring jobs, Zor Ka Jhatka: Total Wipeout performed poorly. It aired for only one season and became the lowest rated show hosted by a Bollywood star.^[226] In 2017, Khan began hosting TED Talks India Nayi Soch, a talk show produced by TED Conferences, LLC which started aired on STAR Plus.^[227]